Generative AI revolutionizes content creation, but human curation remains essential for context, creativity, quality control, and ethics. This combination ensures content is not only informative but also engaging and impactful. Acerca can help you leverage both AI and human expertise to create content that truly resonates with your audience.

AI-generated content often lacks accuracy. RAG solves this by giving your AI writer a "super-powered library assistant," providing reliable sources to ensure your B2B content is factual, builds trust, and keeps up with the ever-changing tech world.

Do you ever feel like there just are not enough hours in the day? You are bombarded with work, relationships, goals, and a constant stream of distractions. But here is the game-changer: everyone gets the same 24 hours. This article is not about squeezing more minutes into your day, it is about treating time like an investment.

Inspired by a birthday card, the author realizes and embraces their opportunistic nature. They view challenges as opportunities to learn and adapt, finding joy in seeking potential everywhere, even facing potential downsides.

Are you a localization buyer looking to grasp all that gen AI has to offer to improve your customer experience? If so, you might want to consider the new workflows Acerca has to offer.

As the end of 2023 draws near let’s look at the tendencies who stole the show and place our bets for 2024 together.

Acerca is a B2B marketing agency that uses generative AI to create content for marketing and sales programs. Generative AI can generate original and engaging content in various formats and languages. Acerca’s consultants review and optimize the content to ensure quality and performance. Generative AI is the future of content creation.

This blog explains how colors have different meanings and associations in different cultures. It gives examples of how various brands and traditions use blue, orange, red, purple, yellow, and white. Acerca advises considering the cultural context of colors when creating logos or marketing campaigns.

Are you a B2B marketer looking for a way to create high-quality content that boosts your lead generation, brand prestige, and customer loyalty? If so, you might want to consider outsourcing your B2B content creation to a professional agency.

This blog post explains how training, growth mindset, persistence, and trust are essential for a successful sales team. It also introduces Acerca, a B2B content creation service that offers various training options to help salespeople develop these skills and achieve better results.

Large language models (LLMs) are computerized language models that consist of an artificial neural network with many parameters (ten…

This post discusses the challenges and opportunities of using generative AI for B2B content creation. It raises some questions about intellectual property, security, and reliability of the content produced by AI. It also invites the reader to contact Acerca, a B2B content creation service, to learn how to address these issues and leverage AI for their content needs.

Account Based Marketing (ABM) is a strategy that targets specific accounts or prospects that are most likely to buy your products or services. ABM involves identifying the key decision-makers and influencers within these accounts, creating tailored messages and offers for them. If you want to learn more about how to implement ABM in your business, contact Acerca.

The content discusses how words can have different interpretations depending on various factors, and how non-verbal cues such as emojis, GIFs, stickers and memes can help convey emotions and meanings in online communications. The content also compares how B2C and B2B marketers use these non-verbal cues to engage their customers.

This content explains the differences between translation, localization, and transcreation in the language services industry. It also discusses how machine translation has become more prevalent and accurate, and how it affects the quality and resonance of the content. It also raises some questions about the future of the industry and the role of human creativity. Contact Acerca for more information

Founded by industry leaders Juliette Tanarro and Renato Agrella, acerca is a minority-owned business that helps companies meet their marketing goals by delivering a unique mix of innovative solutions. Acerca combines talent and technology to provide consulting, content creation, and managed services that are authentic, tailored, and customer-focused.