Did You Get Your AI KPI Yet?

Generative AI for B2B content is the sensation of the moment. As companies delivered their earnings recently, investors warmed up to the news that AI is being integrated into the workflows and will deliver significant savings; so we want to know… did you get your new KPIs tied to Generative AI yet?

Unlike many other articles, the goal of this post is not to inform you if Acerca is excited about AI or not. We are. And we believe it is here to stay. No, our goal is to ask the question: one year from now, what will be the problems nobody thought about, and how do we mitigate them today?

Here’s a few of the issues we see in the horizon: 

Intellectual property: how will we be sure that the data used to train the engine, or to produce your content is not infringing on any legally protected material?

Security: malicious use of AI could lead to the creation of deepfakes or leveraging of the tools for nefarious purposes. In a situation where content is created, how do we ensure that the information used comes from a trustworthy source?

Reliability: according to McKinsey.com, due to the high number of parameters at play in the neural network, it is virtually impossible to control the veracity of the input, and as result the reliability of the content produced.

Because the priority is now to master the art of content generation as fast as possible, these might seem concerns to address down the line and leave for later, but we firmly believe that having a good understanding of the above will make the difference in the coming months/years between the winners and losers of the Generative AI race.

As you prepare to ramp up your content generation, talk to Acerca about how to lock down the complex aspects of it, and position yourself to win the game.